ABOUT US

The PopLab team is made up of pros who are among the best in their fields.  Collectively, we have worked with brands from small startups, seeing them through IPO or acquisition, to blue chip luxury brands.  We’ve put new technologies on the map, produced shows at Paris Fashion Week, launched the world’s first robot vacuum cleaner, paved new roads in experiential retail, developed the strategy and connections that led to some of the most memorable “it-brands.”

 

Big or small, bring it on!  We get excited about great products. We adore a crazy brainstorm.  We love clients who are as excited about truly game-changing programs as we are. We believe that marketing should be in good taste (but trust us, we love a well-played stunt!)

THE EXPERTS

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KATHLEEN WILLIAMS-NELSON

Founder

Kathleen believes that marvelous brands become more magnificent when creatively blended into the places that bring us joy, including TV shows, music, film, fashion and art.She routinely plays a key role in ushering brands from unknown startup stage to iconic pop culture status such as the Roomba, which even got its own TV character. Kathleen is inspired each day by her immense network of writers, producers, agents, record labels, prop masters, set designers and TV and film studios.

 

In her dreams, she lives in the “Something’s Gotta Give” house and Edith Head designed her entire wardrobe.

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lori riviere

Director of Influencer Marketing

LORI RIVIERE : After 5 years of practicing law, Lori parleyed her previous experience in event production to form her agency serving clients seeking event production, PR and influencer and celebrity liaising. Known for her personal approach and super charged work ethic, she has become a trusted resource for clients globally.

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nicole doswell

PR/Marketing & Event Director

Nicole began her career as a modeling agent for a top global modeling agency and pivoted her fashion experience in the PR / Marketing / Casting space 7 years ago. She has produced shows for NYFW and Miami Swim Week, and landed red carpet / fashion placements with everyone from Kim Kardashian to Carrie Underwood.

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Jenny russo

PR Strategist

Jenny has represented every type of consumer technology company, from robotic baby gear and an instant phone printer to a smart go-kart for kids and big brands like Google. She is results-driven and a go-getter when it comes to securing top-tier press coverage that moves the needle for her clients. If Jenny wasn’t in PR, she would be a residential architect, something she has dreamed about being since she was young.

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morgan pederson

Content Creator

Morgan always knew she’d live a creative life. Throughout her design career, she has worked for interior design icons Jamie Drake, Doug and Gene Meyer, and the dutch design queen, Ghislaine Vinas. Morgan has worked on projects featured in Elle Décor, Interior Design Magazine, New York Magazine and Architectural Digest. She later transitioned to work in the fashion industry where she led the creative visuals and marketing for a shoe brand. Her creative background played a big part in role producing photoshoots, videos and events. During this time, she quickly learned the importance content plays for brands: from social media, to e-commerce and e-mail marketing she quickly realized…content is king.   

 

With the imagination of a five-year-old and a penchant for bright colors, the half Chilean, half American, interior designer and mother of two has carefully cultivated a passion for making things beautiful; be it designing interiors, creating events or producing photo and video shoots. She enjoys traveling the world, she’s been to over 60 countries and counting! She loves connecting with new people, spending time with family, and is always exploring new avenues of creativity.

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Natasha Smith

Content Creator

Natasha is a former fashion publicist making moves from the publishing industry to in-house luxury brands. From executing countless runway shows around the world to working on client collaborations garnering them mentions in the New York Times, Vogue and various other nationally acclaimed media, Natasha quickly learned about the importance of creative visuals that set certain brands away from the rest. As the influencer and content world started to collide, Natasha used her traditional fashion photoshoot background and evolved it into partnerships and brand collaborations to create a fresh way for brands to generate buzz and gain notoriety. Natasha enjoys traveling and writing and continues to contribute to the likes of Harpers Bazaar, Popsugar and the Travel Channel.